Tuesday 15 November 2011

Pretty Vacant - The Pistols

It's funny how new companies starting up and try and break the rules that the established companies have previously been following. Take Ben n Jerry's Ice Cream as an example... in 1977 it set up it was a simple approach to Ice Cream and even took on and won a famous court battle with Häagen-Dazs before seeing the $'s and selling out to Unilever in 2000. What a shame for such a dynamic brand...

Well now it seems that easyJet are now going to charge for seat allocations and are looking to get more upmarket people to pay more for their seats, hence moving out of the ecomony airline sector. I wonder if Stelios would have done that in the early days of his business... it's not so easyJet now, more like pricyJet!

We'll see Johnny Rotten advertising butter next on TV...

Money talks it seems...

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